Back in 2007, one song changed everything. It was called “Crank That (Soulja Boy),” and it blew up online. The guy behind it? DeAndre Cortez Way, aka Soulja Boy.
Today, Soulja Boy is more than just a rapper. He’s also a smart businessman. In 2025, his net worth sits between $30 million and $35 million. This article breaks down how he got there—from music to tech to real estate.
Quick Facts About Soulja Boy
| Info | Details |
|---|---|
| Full Name | DeAndre Cortez Way |
| Stage Name | Soulja Boy |
| Born | July 28, 1990 |
| Birthplace | Chicago, Illinois, USA |
| Main Job | Rapper, producer, entrepreneur |
| Net Worth (2025) | $30 million – $35 million |
| First Big Hit | “Crank That (Soulja Boy)” (2007) |
| Label | SODMG (Stacks on Deck Money Gang) |
| Side Businesses | Tech, fashion, crypto, real estate |
| Social Media | Huge following on TikTok, Instagram, Twitter |
| Expensive Stuff | Cars, jewelry, houses, private jet |
How He Started
Soulja Boy was born in Chicago but moved to Atlanta when he was young. He started making music in his early teens. His dad helped him set up a small studio at home.
He dropped “Crank That” in 2007, and it went viral fast. It hit No. 1 on the Billboard charts. People everywhere were doing the dance.
Music Career and Money
His first album Souljaboytellem.com went platinum. That means it sold over a million copies.
He kept making music and used platforms like YouTube and SoundCloud to build his fanbase. He makes money from streaming, concerts, and song royalties.
Beyond Music: Soulja Boy the Entrepreneur
1. Gaming and Tech
Soulja Boy launched his own gaming system called SouljaGame. It was kind of like a smaller version of PlayStation or Xbox. Some people didn’t like it, but it still sold.
He also started a cryptocurrency called SouljaCoin. He jumped into the crypto trend early and made some quick gains.
2. Clothing and Merch
He owns a clothing line called SODMG Apparel. It sells hoodies, shirts, and streetwear. His fans love it, and it gives him steady cash flow.
3. Real Estate
Soulja Boy owns a few homes in California. These homes have gone up in value. He also rents them out. This brings in more income every month.
4. Social Media and Endorsements
He has millions of followers. Brands pay him to post about their stuff. He’s promoted shoes, drinks, tech gear, and more. Social media plays a big part in his business.
His Lifestyle
Soulja Boy doesn’t hold back when it comes to living large. He drives fancy cars, wears lots of jewelry, and owns a private jet. He bought the jet back in 2011 for $55 million.
He posts about his lifestyle online, and his fans love it. It also helps him stay relevant and build his brand.
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Final Thoughts
Soulja Boy turned a viral dance into a lasting career. He didn’t stop at music. He moved into tech, fashion, real estate, and more.
Now in 2025, he’s worth around $30 to $35 million. His story shows how hustle, creativity, and taking risks can pay off big.
FAQs About Soulja Boy
Q: How does Soulja Boy make money?
A: He earns from music, gaming, fashion, real estate, and crypto.
Q: What’s his most famous song?
A: “Crank That (Soulja Boy)” made him famous in 2007.
Q: Is he still making music?
A: Yes! He still drops songs and works with other artists.
Q: What businesses does he run?
A: He’s into gaming, crypto, clothes, real estate, and endorsements.
Q: How does Soulja Boy make money?
A: He earns from music, gaming, fashion, real estate, and crypto.
Q: What’s his most famous song?
A: “Crank That (Soulja Boy)” made him famous in 2007.
Q: Is he still making music?
A: Yes! He still drops songs and works with other artists.
Q: What businesses does he run?
A: He’s into gaming, crypto, clothes, real estate, and endorsements.
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